Changing Places:Alejandro Riera, Meredith Hispanic Ventures Leadership, Andrew Speyer…

Univision Communications recently named Ruth Gaviria, senior vice president of corporate marketing, based in the company's New York office. Gaviria was previously vice president and executive director of Hispanic ventures at Meredith Corp, where she was hired in 2004. She helped create the Meredith Hispanic Ventures division. What does Gaviria’s move imply for the leadership at Meredith Hispanic Ventures? “Ruth’s  position was eliminated but I continue in my role as Publisher for the division with expanded responsibilities of course”, Enedina Vega tells Portada. “I oversee Hispanic ventures with P/L responsibilities for the division and with sales and marketing reporting to me.” Vega adds.
Alejandro Riera is the new interim publisher and editor in chief of Café Media (Magazine). Read more here.

Andrew Speyer joins Wing in the new position of Vice President, Head of Strategy, as announced last week Alain Groenendaal, President and CEO of Wing. Speyer is charged with leading Wing’s overall planning product and joins the agency’s top management in the No. 2 spot behind Groenendaal. He is based in New York.

Jose Luis Villa joins DMG as new partner and DGC. Joe del Cueto, president of the firm, said that Jose Luis Villa will be in charge of joining the media and the creative of the agency.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.