Prisa set for $900bn investment

Prisa is set to agree a deal with Liberty Acquisition Holdings to sell a majority stake in its media business.

The Spanish media company, with debts of $6.4m, will benefit from a $900bn investment from Liberty in return for a 70% share in the business in a deal to be finalised next month.

Co-founder and chief executive Juan Luis Cebrian has said he will remain at Prisa for the next three years to oversee its progress into profit.

Prisa owns companies across TV, radio and print, including Spanish daily El Pais, which despite a 4% fall in sales, made a profit of $11m in the first nine months this year.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.