Andrew Speyer Named VP, Head of Strategy at Wing

Andrew Speyer joins Wing in the new position of Vice President, Head of Strategy, as announced today by Alain Groenendaal, President and CEO of Wing. Speyer is charged with leading Wing’s overall planning product and joins the agency’s top management in the No. 2 spot behind Groenendaal. He is based in New York.

Most recently Vice President, Director of Account Planning at Zubi Advertising (an independent Hispanic advertising agency), Speyer brings nearly 15 years of experience in both general market and Hispanic market advertising. He has built successful marketing strategies for more than 30 American and international brands across diverse categories such as automotive (Ford, Volkswagen); financial services (Washington Mutual, Citibank, JP Morgan Chase); retail (Best Buy, Nordstrom); packaged goods (SC Johnson, Smuckers); and alcoholic beverages (Diageo, Miller Lite).

Previously, Speyer started his career at Crispin Porter + Bogusky, where he helped lead the original Truth campaign. His experience includes previous positions at Fletcher Martin Ewing and La Comunidad. Additionally, he has taught Strategic Thinking at the Miami Ad School, helping to develop and nurture a new generation of advertising talent.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.