Mexico’s Televisa to Invest $1.2 Billion in Rival Univision

Mexico's Televisa (TLVACPO.MX) (TV.N) said on Monday it will acquire a 5 percent stake in rival U.S. broadcaster Univision for $1.2 billion, as it takes a bet on the lucrative Hispanic television market in the United States.

The acquisition will include a 5 percent stake and debt that can be converted into a stake of as much as 30 percent of Univision, the Mexico City-based company said last night on its program "Newscast with Joaquin Lopez Doriga." Televisa said it also has an option to buy an additional 5 percent holding in the U.S. broadcaster after three years.

Televisa also agreed to extend its programming agreement with Univision [UVN.UL] to 2020 from 2017, with the option of a further extension to 2025, the firm said on its flagship TV news show in Mexico.

"With an investment of $1.2 billion, Grupo Televisa will obtain a 5 percent stake in Univision's capital," Televisa news anchor Joaquin Lopez Doriga said. Televisa will also take on debt convertible to 30 percent of Univision, and the option to acquire another 5 percent of the company after three years. U.S. law prohibits a foreign broadcaster from owning more than a quarter of any U.S. broadcaster.

Earlier on Monday, a Mexican radio station reported that Televisa had reached a deal to buy a 35 percent stake in Univision. The two companies went to court last year over a royalty dispute, although they quickly agreed a settlement.

Univision will also be able to use Televisa's programs on the Internet, ending a court fight over Internet rights last year. Televisa was banned from streaming TV programs over the Web in the United States that it had already licensed to Univision.

Privately-held Univision was not immediately available for comment.

Both companies want a bigger slice of the lucrative Hispanic television market in the United States. Hispanics make up about 15 percent of the U.S. population and that could grow to 25 percent by 2050, according to census forecasts.

Televisa's U.S. expansion was long hampered by the legal battle with Univision as the Mexican company tried to get more money from its shows aired in the United States, while the U.S. company tried to keep the programs that generated the bulk of its prime-time ratings.

Televisa's shares closed 0.06 percent lower at 47.73 pesos in Mexico. They are down about 12 percent so far this year.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.