@ Our Conference: Mobile, Home Theater and Gaming, Best Buy‘s Hispanic Priorities
Teresa Solomon Iglesias, Director of Multicultural Initiatives, gave the first presentation at our Fourth Annual Hispanic Digital and Print Media Conference on the relevant theme of how to connect with local Hispanic Audiences. She stressed that mobile, home theater and gaming are the categories she is prioritizing in her marketing initiatives as Hispanics over index in those categories. "Service is the key to engage the consumer", she added.
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