@ Our Conference: Macy’s expects 20pc of Customers to be Hispanic

During her presentation at Portada's Fourth Annual Hispanic Digital and Print Media Conference Kristyn Page, Multicultural Marketing Director at Macy's, noted that she expects 20pc of Macy's customers to be Hispanic in 10 years time. Currently, 17 pc of the retailers customers are Hispanic. Page added that the Hispanic customer is very loyal in terms of Macy's.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.