Latin Interactive World : “Digital Power Houses” – Sonico
Portada continues the series with Tomas O'Farrell, partner and Chief Marketing Officer for Sonico, one of the leading social networks in Latin America. O'Farrell is responsible for marketing…
Portada continues the series with Tomas O'Farrell, partner and Chief Marketing Officer for Sonico, one of the leading social networks in Latin America. O'Farrell is responsible for marketing…
Portada continues the series with Tomas O'Farrell, partner and Chief Marketing Officer for Sonico, one of the leading social networks in Latin America. O'Farrell is responsible for marketing…
Portada continues the series with Tomas O'Farrell, partner and Chief Marketing Officer for Sonico, one of the leading social networks in Latin America. O'Farrell is responsible for marketing…
When it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Half say they text message (50%) their friends daily, and 45% say they talk daily with friends on a cell phone. Other communication platforms are less widely used for socializing. For example, fewer than one-in-five young Latinos (18%) say they talk daily with their friends on a landline or home phone, and just 10% say they email their friends daily. These findings are based on a new analysis of data from a nationwide telephone survey of Latinos conducted by the Pew Hispanic Center, a project of the Pew Research Center.
Portada continues the series with Tomas O'Farrell, partner and Chief Marketing Officer for Sonico, one of the leading social networks in Latin America. O'Farrell is responsible for marketing…