Publicitas´ 30th birthday and we spoke with Grace Palacios, CEO Americas, about the state of advertising and media market in Latin America, the possibilities for development and what are the major events in recent years.
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…
Publicitas´ 30th birthday and we spoke with Grace Palacios, CEO Americas, about the state of advertising and media market in Latin America, the possibilities for development and what are the major events in recent years.
Portada Interviewed Ginger Neal, SVP ImpreMedia Digital, about the state of the local search market, an area that is very hot both in the Hispanic and the general market (According to market research firm BIA/Kelsey, online local business advertising in the U.S. will grow to nearly $20 billion this year and is expected to reach $35 billion by 2014, read about it here). She tells us about impreMedia’s strategy in the area and gives an in-depth look at the relationship between publishing and advertising.
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…