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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

September 28, 2010

Best Practices: JWT / Ford Ka Monsters

In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…

Best Practices: JWT / Ford Ka Monsters

In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…

Interview: impreMedia’s Ginger Neal About the Local Search Market

Portada Interviewed Ginger Neal, SVP ImpreMedia Digital, about the state of the local search market, an area that is very hot both in the Hispanic and the general market (According to market research firm BIA/Kelsey, online local business advertising in the U.S. will grow to nearly $20 billion this year and is expected to reach $35 billion by 2014, read about it here). She tells us about impreMedia’s strategy in the area and gives an in-depth look at the relationship between publishing and advertising.

Best Practices: JWT / Ford Ka Monsters

In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…