Televisa Launches Joint Effort with Busca Corp. to Target Latin American Audiences

Televisa Interactive Media ("Televisa"), the online division of Grupo Televisa, S.A.B. has partnered with San Diego-based Busca Corp’s premier site www.levelup.com to launch a Video Game Channel across the U.S., México and Latin America.

Jointly the parties will launch a co-branded premium video game channel, esmas.levelup.com and will supply Video Content through Televisa's vertical video site www.Tvolucion.com.

"The world of videogames has grown enormously in the U.S. Hispanic market in recent years. The alliance between Esmas.com and Level Up guarantees our users the best content in the subject. Our users now have access to the best tips, videos, articles and news of the videogame world" said Emilio Aliaga, Content Editor of Televisa Interactive Media.

"Our partnership with Televisa's Esmas.com intuitively complements our suite of promotional solutions for advertisers and brands in this region," said Ramon Toledo, CEO of Busca Corp.  "This business relationship solidifies our leadership position for levelup.com, and delivers compelling content to our large audience Worldwide.”


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