September 17, 2010

Research: The Hispanic Breakfast Market, where are Hispanics having Breakfast?

America’s major fast food brands are battling for their share of the highly contested breakfast market. Consumer research firm Scarborough Research released an analysis of breakfast diners and the fast food establishments they patronize and found that, nationally, 37 percent of adults have eaten breakfast at a fast food restaurant in the past month. Portada’s editorial team obtained the Hispanic figures of the study and present the key elements in the following article.

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