Pepsi will continue its grant-based Refresh Everything campaign into 2011, as well as extend it globally into markets across Europe, Latin America and Asia, based on the success it has received already in the U.S.
Pepsi will continue its grant-based Refresh Everything campaign into 2011, as well as extend it globally into markets across Europe, Latin America and Asia, based on the success it has received already in the U.S.
Mexican media giant Televisa is forming a Film company with Lion Gate Entertainment to produce and distribute movies for Lation audiences in the U.S.
In Summer 2009, the California State Lottery soft-launched the Replay program to give Scratcher’s players a second chance to win using their non-winning scratch-off tickets. The problem was no one was going on-line to sign-up. How do you get someone to sign-up online? You design an advertising campaign centered around the internet to drive them to sign-up.
Pepsi will continue its grant-based Refresh Everything campaign into 2011, as well as extend it globally into markets across Europe, Latin America and Asia, based on the success it has received already in the U.S.
The shopper experience study currently underway by The Integer Group ® and M/A/R/C ® Research revealed in their recent newsletter, The Checkout, that Hispanic shoppers show a shift in shopping behaviors by season, in comparison to general market shoppers.
Tek Lado is a new tech magazine published in Philadelphia targeting Hispanics. According to Technically Philly, a news site covering technology, start ups and venture capital in Philadelphia, Tek Lado is a quarterly, bilingual geek culture magazine published in the Philadelphia region. Its main target audience are Hispanics who are geeks and gadget lovers who are Philadelphians.