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September 9, 2010

Research: What you Need to Know About the “Latina Bloguera”

The Latina Bloguera, or in plain English the “mummy blogger” is an emerging force in the Latin Marketing and Media World (e.g. see how General Mills used Latina bloggers when it relaunched its Que Rica Vida site earlier this year). Guess what? According to Research by Latism, almost three quarters of Latina Blogueras blog primarily in English and most feel that being a Latin has helped them find sponsorships and readers.