President Obama Will Speak to US Hispanics Through an Exclusive Interview with impreMedia [2-A]

ImpreMedia, one the biggest Hispanic news and information company in the country, announced today that it will conduct an exclusive interview with President Obama and that the President will author an exclusive column for impreMedia, signaling the importance that the Hispanic community has within the US and the critical role impreMedia’s properties play in informing them.

ImpreMedia’s Washington correspondent Antonieta Cádiz will conduct an exclusive one-on-one interview with President Obama. The interview will cover a wide range of topics including economic, immigration and education issues. It will take place on Thursday, September 9, 2010 and will be published, along with photos, immediately on impreMedia’s digital properties including, , and  among others. 

In addition, President Obama will write a column, “Health Reform Will Increase Access to Care for Latinos”, which will be exclusive to impreMedia’s websites and publications. In his column, “the President urges Latinos to access the government’s new website for information on benefits, premiums, and costs. The website will allow you to see –for the first time ever - all of your insurance options in one place that can be personalized for you and your families”, wrote the President. The column will publish on Wednesday, September 8, 2010.

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.