PAL Focuses on Monetizing US Hispanic Audiences

“Periódicos Asociados Latinoamericanos” (PAL) just celebrated its Fifth Annual Meeting in Lima, Peru. The meeting was hosted by Peruvian newspaper La Republica.  Executives of member newspapers discussed the international advertising situation as well as PAL’s different content offerings.

Vicente Jubes, general manager of PAL, highlighted that PAL markets premium online inventory accessed by U.S. Hispanic audiences to U.S. Advertising Agencies.

PAL is headquartered in Miami, and offers multiplatform solutions for the region. Its members publish 22 newspapers, 100 magazines. Its online properties have 42 million online users, of which 6.5 million are in the United States. PAL member newspapers are Clarín (Argentina),  La Tercera (Chile), La República (Perú), Hoy (Ecuador), El País, El Colombiano, Vanguardia Liberal y El Universal (Colombia); El Informador, La Verdad, El Tiempo y El Universal (Venezuela); La Prensa (Nicaragua), El Diario de Hoy (El Salvador), La Prensa (Honduras) y Diario Libre (República Dominicana).

Increasingly, major Latin American publishers are attempting to monetize their U.S Hispanic traffic. GDA, Grupo Diarios America, recently introduced GDA Digital, a new digital product using open ad-stream technology for which it is partnering with Real Media Latin America.

 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.