PAL Focuses on Monetizing US Hispanic Audiences
“Periódicos Asociados Latinoamericanos” (PAL) just celebrated its Fifth Annual Meeting in Lima, Peru. The meeting was hosted by Peruvian newspaper La Republica. Executives of member newspapers discussed the international advertising situation as well as PAL’s different content offerings.
Vicente Jubes, general manager of PAL, highlighted that PAL markets premium online inventory accessed by U.S. Hispanic audiences to U.S. Advertising Agencies.
PAL is headquartered in Miami, and offers multiplatform solutions for the region. Its members publish 22 newspapers, 100 magazines. Its online properties have 42 million online users, of which 6.5 million are in the United States. PAL member newspapers are Clarín (Argentina), La Tercera (Chile), La República (Perú), Hoy (Ecuador), El País, El Colombiano, Vanguardia Liberal y El Universal (Colombia); El Informador, La Verdad, El Tiempo y El Universal (Venezuela); La Prensa (Nicaragua), El Diario de Hoy (El Salvador), La Prensa (Honduras) y Diario Libre (República Dominicana).
Increasingly, major Latin American publishers are attempting to monetize their U.S Hispanic traffic. GDA, Grupo Diarios America, recently introduced GDA Digital, a new digital product using open ad-stream technology for which it is partnering with Real Media Latin America.
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