August 25, 2010

Flor de Caña Named Maribel Viteri International Marketing Manager

Flor de Caña announced the appointment of Maribel Viteri as International Marketing Manager. Based at Rum Marketing International, Flor de Caña's headquarters in Miami, Viteri will oversee the brand's global marketing in key markets such as Mexico, Chile, Spain, the U.S., Australia, Canada, Italy, France, the UK and the Caribbean. In the U.S., Viteri will partner with SKYY Spirits to maintain and expand Flor de Caña's reputation as the bartender's rum of choice, among other marketing initiatives. Viteri will report to Robert Collins, Managing Director of Flor de Caña.

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