Newspaper circulation to grow in Latin America, according to PwC

Circulation of dailies in Latin America is expected to grow during the next five years, generating more than US$7.5 billion in revenues, according to the PricewaterhouseCoopers' Media & Entertainment Outlook for 2010-2014, the Knight Center for Journalism in the Americas has reported.

The growth will be lead by Brazil and Argentina, expected to see an increase of 2.2 percent and 1.4 percent, respectively. However, countries like Colombia and Venezuela are expected to see declines between 0.8 and 0.2 percent, La Nacion revealed.

The region will also see a 5.7 percent rise in freesheets' circulation as Metro International continues to invest in Brazil and Mexico, La Nacion explained. This two countries and Venezuela are three of the most dynamic markets for this type of publication.

Another recent study about Brazil, Annual Media Data in Brazil 2010, conducted by the Media São Paulo group, projected a strong expansion in advertising during the past 10 years, reported O Estado de S. Paulo.

The PwC study related the circulation growth to the low penetration of broadband in Latin America and the increase in population over the past 45 years, which is the group that values more print news than online versions.

Source:, Knight Center of Journalism

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.