Sales Leads Panregional: Sony Playstation, Axe, Movistar, Yahoo…

  • Sony PlayStation

Sony Computer Entertainment America has picked Saatchi & Saatchi, working with the network's U.S. Hispanic agency Conill, to introduce PlayStation to consumers in Latin America. PlayStation has been available in the region, but the company's focus until now has been more on Europe and North America. Pablo Del Campo Creative development for the PlayStation account will be led from Argentina by Del Campo.

  • Axe

Axe launched its first fully digital campaign. "Get In There" is a holistic online and mobile experience rooted at www.axeeffect.com. The campaign aims to respond to the challenge of digital being the enemy of the Axe effect. The central website has partnerships with the likes of YouTube, Bebo, FHM and Flickr. The campaign also features downloadable mobile applications that turn the humble handset into a pulling tool. These can be shared via cross promotions, text shortcodes and viral texting. Portugal is among the targeted countries. Mindshare Interaction is the media agency for the brand.

  • Movistar

Movistar will kick off an advertising campaign in a number of leading Argentinian print and electronic media in early August, combined with an introductory discounted offer of USD 2.50 for unlimited use of the service during the first month. The campaign supports the launch of  a mobile service for Windows Live Messenger based on Synchronica’s Java-based client for this popular instant messaging (IM) application. The affordable service called Windows Live Messenger Java enables subscribers to experience the full functionality of Windows Live Messenger on their mobile phones by downloading Synchronica’s Java-based client from the Movistar website.

  • Yahoo

Yahoo has confirmed that it is reviewing its global media account. Mindshare currently handles traditional global buying and Neo oversees the digital buying duties. It is not yet known which agencies will be participating in the pitch. It is not known how much the account is worth. However, last’s years 18-month-long “It’s You” campaign is believed to cost around $100m. Read more here.

 

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.