Yahoo Launches Global Media Review
Yahoo has confirmed that it is reviewing its global media account.
Mindshare currently handles traditional global buying and Neo oversees the digital buying duties.
It is not yet known which agencies will be participating in the pitch.
Yahoo spokesman Graham James told Ad Age that the online giant was conducting the review “as part of normal business practice to determine the best partner for Yahoo going forward.”
It is not known how much the account is worth. However, last’s years 18-month-long “It’s You” campaign is believed to cost around $100m.
Sourse: Martina Lacey, Media&Marketing.
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