Marketer Interview: Rosa Serrano: “Reaching Hispanics using Spanish language is more efficient…”
Rosa Serrano, former Director of Planning and Buying at Lopez Negrete Communications, recently created her own Advertising Agency in Houston. She leads ReSults Media and Marketing Partners, an entirely new agency that provides a wide range of services. We seek for insights about one key decision to take when targeting Hispanics: which language should be used? Rosa gives us her input about this issue.