Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Last week we reported that Global Advertising Strategies hired Marcos Sanchez as brand new VP, Client Services. at Global Advertising Strategies. Marcos Sanchez is known for his work with ethnic markets. With the incorporation of Marcos Sanchez, the agency acquires the capacity to target the Hispanic market. We recently conducted this Q&A with him.
Portada interviewed Irving Plonskier, Senior Vice President / General Manager of Sony Pictures Television AdSales Latin America, a veteran of the panregional advertising and media sector. This is what he had to say about the current state of the Latin American and Panregional Advertising Markets.
Recently the U.S. Census Bureau was recognized by Mediaweek, an advertising industry trade publication, for its 2010 Census advertising campaign — winning both the “Best Multicultural Campaign” and “Best Branded Content” awards in the publication's Media Plan of the Year competition.
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…