FUJIFILM Launched its first Hispanic Marketing Campaign

FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.

The campaign includes an ad in People en Español headlined “Hermosa Distracción” – while playing on the HD feature as a graphic theme. As part of this campaign, Fujifilm will have a presence during the world’s largest sporting event with ads running on Hispanic TV stations, Univision and Telefutura, during 2010 FIFA World CupTM. Sponsored segments will also appear on Univision’s morning show Despierta America, where a spokesperson highlights the features of the FinePix XP10 camera while providing additional information on its advanced technology and ease of use.

Fujifilm has also teamed up with key Hispanic radio stations to run a number of spots in key markets including New York, Los Angeles, Chicago and Miami. The radio ads, targeting both the gift giver and the gift receiver, promoted the FinePix XP10 as an excellent gift for “dad” for Father’s Day and an ideal camera for the whole family during summer adventures. As part of the radio initiative, Fujifilm will participate as sponsor for several radio event promotions and giveaways, such as the Puerto Rican Day parade, 116th Street Festival and the X-clusivo concert.

“The new Hispanic marketing campaign reinforces the benefits and features of our new cameras, providing a new consumer friendly product that the whole family can use,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “We wanted to illustrate how our cameras take great pictures in any circumstance with style and playfulness and can be enjoyed by all members of the family. Our new ads and activities reflect that spirit.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.