Marketer Interview: Carlos Boughton, Brand Director for Tecate and Tecate Light
As we reported last week, Tecate Light, the Mexican light beer, announced the return of its ad campaign “Papás”. Adrenalina, the brand equity’s advertising agency in New York City since 2007, created the ads, while Media Vest’s MV42 Degrees was responsible for the media buy. The creative campaign also includes radio spots, out-of-home and retail marketing presence created by Adrenalina.