Marcelo Salup: It’s Social, but is it Media Yet?
In this article, advertising and marketing professional Marcelo Salup evaluates social media’s effectiveness as an advertising platform, as a social platform and as a brand.
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In this article, advertising and marketing professional Marcelo Salup evaluates social media’s effectiveness as an advertising platform, as a social platform and as a brand.
Since many of us refer to Latin-American as one same region, it is easy to under estimate the great cultural differences that each country has even being one beside another…
Alloy (Nasdaq: ALOY), the teen-focused media company behind the “Gossip Girl” franchise, is being acquired by an investor group led by the private equity firm ZelnickMedia for approximately $126.5 million. Alloy’s multicultural division is Alloy Access, which currently is the exclusive Advertising Placement Partner of the National Association of Hispanic Publications (NAHP).