The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.
GroupM now expects global ad spend to rise 3.5% to $451 billion, compared to the 1% rise it predicted six months ago, driven mainly by emerging markets such as Brazil, Russia, India, Indonesia and China, as well as digital advertising.
The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.
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