Statistics in Context
06/22/2010
Top Social Networking properties: MySpace leads, Sonico only Latino pure play. Do You want to buy a company: What is a reasonable price?
June 22, 2010
What happened to the Magazines that are inserted in Hispanic Newspapers?
06/22/2010
Remember the heyday of magazines that were inserted in Hispanic newspapers (so-called carrier newspapers)? Kena, Sobre Ruedas, Fox Sports en Español, Hogar Latino, etc… Only two years have passed since their demise. The circulations for each of these magazines was close to a million. Those were the boom times of Hispanic print… What happened and who is remaining in the market? Here are 6 questions about newspaper inserts Portada’s editorial team tried to answer.
Is Online Access Through Mobile Phone a Bigger Opportunity than through PC?
06/22/2010
The mobile opportunity for Hispanics may be even bigger than the one of online access through PC's. The investment dollars of not just major telecommunication companies, but also PC makers…
The Hispanic vs. General Market Agency Puzzle
06/22/2010
It is difficult to argue for or against the use of Hispanic specific Advertising Agencies. We looked at four factors, some against, some in favour…
“Glocal”: Satisfying Latin Audiences Worldwide
06/22/2010
Spanish-and Portuguese speaking audiences are a very important and growing segment of the world wide media, content and advertising industries. Did you know that the fourth largest newswire agency in the world is from Spain and mostly caters to Spanish speaking audiences worldwide? Yes, Spain's Agencia Efe only ranks after the Associated Press, Agence France Presse and the Chinese Xinhua news agency.
Media and Ad Execs See Business Improving
06/22/2010
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
Palm Beach Newspapers Closes La Palma, its Spanish-language newspaper and website
06/22/2010
La Palma, the local, weekly Spanish-language newspaper, announced today that it will cease publishing in both print and online as of July 16.
Best Practices: Building a Successful and Trusted Brand
06/22/2010
We recently published the 2010 ranking of the BrandZ Top 100 Most Valuable Global Brands done by Millward Brown Optimor. Today, we take a look at the Best Practices needed to get your Brand to the Top 100. As we informed, no Latin brands are in the Top 30 as the first one is Banco Santander, ranked 31. Movistar (Telefonica) is the second Latin brand in the 60th position. Let’s see which are the must and must not actions in order that marketers can build a great brand.