Vincent Cordero, a seasoned media executive with outstanding credentials in the U.S. Hispanic communications industry, has been named executive vice president and general manager of Fox Sports en Espanol (FSE), it was announced today by David Hill, chairman & chief executive officer, Fox Sports Media Group (FSMG). Mr. Cordero reports to Hernan Lopez, president and chief operating officer, Fox International Channels, who in turn reports to Mr. Hill with respect to this role. Mr. Cordero, a native of Los Angeles, assumes his new position on July 1, 2010.
Raul De Quesada, who led Fox Sports en Espanol as acting general manager, achieving significant ratings gains through the transition, is staying on as assistant general manager, with the added title of senior vice president, marketing, Hispanic Networks.
In his new role at FSE, Mr. Cordero assumes day-to-day responsibility for the network's P&L, production, programming, development, research, marketing, on-air promotion, scheduling, distribution strategy and identifying new media and business opportunities for the nation's leader in Hispanic sports media.
"Over the last several years with Univision, Vincent demonstrated a consistent ability to develop talent, innovate and create partnerships that resulted in revenue growth, new program formats, enhanced service and station efficiencies," said Mr. Hill. "His ability to integrate television programming with traditional and new media platforms is essential as we look to the future."
Prior to joining Fox, Mr. Cordero spent his entire career with Univision Communications, one of the top U.S. Hispanic media companies. In 2005, Mr. Cordero was named vice president and general manager of the Univision and TeleFutura TV affiliates in Chicago, WGBO and WXFT. There, he and his team created what Broadcasting & Cable called in 2009 "a lifeline for the market's Hispanic viewers." This service was recognized with numerous news and promotions awards, including 37 local Emmy Award nominations, seven Illinois Broadcaster Awards and an Associated Press Award. On the business side, Mr. Cordero and his team significantly grew TV and online revenue, while decreasing operating expenses. As one Chicago leader noted in Crain's Chicago Business in 2007, "he showed you can do well by doing good."
Mr. Cordero and his team's many innovations and achievements include: integrating the Univision and TeleFutura local sales teams; launching an integrated TV/radio morning show in conjunction with Univision Radio; partnering with Univision Interactive Media to launch user-generated content promotions and news segments; initiating televised public service town hall meetings resulting in the "Best Use of TV" in a marketing campaign award by the Association of Hispanic Advertising Agencies (AHAA); and working with the Chicago Board of Elections to establish a Latino voter registration campaign in 2006, quadrupling the number of new Hispanic voters and earning the station the Board of Election's Public Service Award.
After earning a law degree at the University of Chicago Law School in 1999, Mr. Cordero joined Univision as an executive trainee. In 2002, he was promoted to vice president, business development and labor affairs where among many duties, he oversaw union matters and the TV Group business plan process.
Mr. Cordero has received several professional recognitions including: "Next Wave of Leaders" (Broadcasting & Cable, 2009); "Young Hispanic Corporate Achiever" (Hispanic Association on Corporate Responsibility, 2008); "40 Under 40" (Crain's Chicago Business, 2007); and "Who's Who in Chicago Business" (Crain's Chicago Business, 2005-2009). He graduated magna cum laude from UCLA in 1996, with a triple major in philosophy, political science and Chicano studies.
"I'm thrilled to be joining Fox Sports en Espanol the #1 sports brand in U.S. Hispanic media," said Cordero. "We're 100% fan focused, with a rich history of providing sports fans the premier, most in-demand and exciting sports events, news and expert commentary anywhere. I look forward to working with the best team in the field, and partnering with the phenomenal talent and assets of our larger FOX and FPAS family in the U.S. and abroad. We will deliver for our viewers and advertising partners by building off our base of success, and taking our brand to the next level through all media platforms."
