Portada Quick Hits: Televisa folds Hispanic Magazine, Opportunity in Hispanic Lists,Wells Fargo-Belo

» Bad news for Hispanic magazines. Televisa Publishing and Digital just folded Hispanic magazine, Mediamoves reports. According to Mediamoves, “the magazine, which was founded in 1987 and was billed as the largest subscription-based Hispanic publication, has come to an end, with the Apr/May issue being its last. Eva Longoria is the last celebrity to grace the cover of the final issue of Hispanic magazine.”

Below are some links related to Hispanic magazine’s history:

May 1, 2003: Hispanic Magazine, Hispanic Trends and Hispanic Online spin off from Vista

Dec. 12, 2005: Televisa Hires Page One Media as New Editorial Team at Hispanic Trends and Hispanic Magazine

» In a list broker roundtable conducted byDirectmag, Becky Hagadorn, senior account executive at the Catamount Group, notes that the Hispanic market has yet to be tapped by list users. “There's no doubt we have yet to tap into the Hispanic market. I understand they are still most highly responsive to direct mail and offer significant potential with mobile marketing response. However, I believe it is no longer about an untapped market out there. It is about smart marketing and having a strategy that aligns all of media channels …..”. So marketers, use more lists to reach the Hispanic demographic…

» Banker becomes newspaper publisher. Wells Fargo & Co., already A.H. Belo’s biggest shareholder, has increased its stake in the Dallas-based newspaper publisher to 12.36% from 7.14%, the firm disclosed in a Securities and Exchange Commission filing, Editor and Publisher reports. AH. Belo is the publisher of Dallas Morning News, and of Spanish-language publications including Al Dia Dallas and La Prensa Riverside.


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