Yahoo! and Latin Interactive Group Increase Opportunities for Central American Advertisers

Yahoo! today announced an advertising sales agreement with Latin Interactive Group, a digital media company that specializes in the Central American market.

The collaboration gives Yahoo! an immediate local sales presence throughout Central America, and adds Yahoo!'s display inventory to Latin Interactive Group's robust local online
advertising portfolio.  Together, the two companies will sell Yahoo!'s online and mobile advertising in Guatemala, Salvador, Honduras, Nicaragua, Costa Rica and Panama, taking advantage of Yahoo!'s audience reach and targeting technologies.  

This enables businesses with multi-country presence to run campaigns across Yahoo!'s network in one or more Central American countries, consolidating and simplifying their advertising purchases.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.