June 10, 2010

250 executives from all over Latin America, Spain and the U.S. attended our 2010 Panregional Advertising and Media Summit yesterday in Miami. Agency executives, clients and media executives attended several high quality presentations and panels. In the panel “Media Moguls Chat”, Per Mikael Jensen, CEO of Metro International noted that he expects Latin America to amount between 10% and 15% of Metro’s business in 10 years. Jesus Mata, Sr. Director Advertising Services, DirectTV Latin America, expects Latin America to amount 45% to 50% of DirecTV’s business by 2010.