The Latin Interactive World: El Mundo America
Earlier this year, Spanish newspaper El Mundo launched a digital edition oriented to the Americas (the U.S. Hispanic and Latin American markets).
Earlier this year, Spanish newspaper El Mundo launched a digital edition oriented to the Americas (the U.S. Hispanic and Latin American markets).
RECMA (REsearch Company evaluating the Media Agency industry) just released the Compitches 2009-2007 rankings. The study tries to determine the competitiveness and success in new business acquisitions by advertising agencies. Portada talked to Aida Garcia, Iberia Senior Researcher at Recma, in order to better understand the Latin American figures.