Tassinari: “Who Would Want to Change the Status Quo, when Broadcasters Pay the Biggest Commissions?”
Razorfish just launched operations in Brazil. We interviewed Fernando Tassinari, General Manager of Razorfish in Brazil. Tassinari has interesting views about the development of the Brazilian and Latin American digital sectors and what stands in the way of it: namely the commissions broadcasters pay to agencies for the business they place with them – also called BV (Bonificação por Volume.)