Randy Novak, NSA Media: “We are Witnessing the Mass-Localization of Media and Marketing”
We talked with Randy Novak, Director of Newspaper Strategy at NSA Media. NSA Media is the largest single buyer of newspaper, marriage mail and alternative print media in North America. Novak advises some of the largest U.S. big box retailers, including WalMart, Home Depot, Sears-Kmart, Safeway, and Walgreen, on their marketing/advertising strategies. The following is a very interesting Q&A.