Sales Leads: Chicago White Sox, Castrol, Unilever, Toyota…

  • Chicago White Sox

The San Jose Group have launched the new 2010 baseball season Hispanic advertising campaign for The White Sox.  This year’s campaign is called Ritmo and focuses on the experience of attending a White Sox game and the rhythm of baseball. The campaign consists in radio & TV spots, support by print ads that show the instruments, melodies and songs of the ballpark, and online banner ads. The tagline for all creative elements is “Chicago White Sox. Disfruta Nuestro Ritmo.” Advertising executions will be supported by Hispanic-specific events in the community and stadium throughout the 2010 season.

  • Castrol

Hispanic agency Háblame has completed production of a U.S. Hispanic advertising campaign for Castrol GTX High Mileage motor oil. The Spanish language campaign was launched on May 13, 2010 and will run through the rest of the year. The TV spots will air in 12 Hispanic-dominant markets on major U.S. Hispanic media outlets and will lend key support to Castrol’s worldwide sponsorship of the 2010 FIFA World Cup, running June 11 through July 11, 2010. Radio spots will help round out the support and will be featured on major Hispanic radio networks nationally. The campaign consists of two :30 TV spots and two :60 radio spots.

Háblame worked very closely with the New Jersey-based BP’s Castrol GTX High Mileage advertising and brand teams, as well as BP’s agency-of-record Ogilvy New York, in developing the U.S. Hispanic campaign for the brand.

  • Unilever

Mark Shaw, until recently Director of Multicultural Marketing, at Unilever has been appointed as Director of Shopper Marketing at the Consumer Packaged Goods Company. Ricardo Martinez, Unilever’s Hispanic marketing director, also recently left the position. Unilever is currently looking to fill the role of Hispanic Marketing Director.

  • Toyota

Doug Frisbee, is no longer Hispanic Marketing Director at Toyota. Frisbee left this position last week. 

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

Trackback from your site.

Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.