Additional Speakers Announced! Panregional Advertising and Media Summit, June 3, 2010

We just got confirmation from Antonio Batanero, Sr. Director, Distribution & Digital Marketing, Sol Meliá Hotels & Resorts, and Lyng-Hou Ramirez, Content Director, Grupo Diarios America. Batanero will take part in the panel “The View: Reaching Latin Audiences, Communications without Borders” and Ramirez in the roundtable “The Message: Content preferences of Latin Audiences.”

In addition, major media buying executives Virginia Pereira, Regional Media Director, OMD Latin America and Victor Villar, SVP & Chief Digital Officer, Starcom Media Vest Group, Latin America, confirmed their presence at the panel “The State of the Art: Pros and Cons of the panregional Media Buy”.

The most important players in Latin Marketing and Media World (Latin America, Spain and U.S. Hispanic) will be present at our June 3 Summit. To see the full schedule go here.

To register to the Summit, click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.