PRISA closes a publishing agreement with the Bolivian newspaper La Razón

PRISA has signed an agreement with the Bolivian newspaper La Razon. The Bolivian newspaper could include content for El País. The PRISA Spanish newspaper.


PRISA is a group of media in Spanish speaking markets and Portuguese, which deals with education, information and entertainment. Present in 22 countries. Among his best-known global brands are: El País, 40 Principales, or Alfaguara Santillana. Their presence in Brazil and Portugal, and the growing U.S. Hispanic market, has provided a Latin American dimension, and has opened a global market of over 700 million people.


PRISA in Bolivia also has the ATB television signal.

The newspaper La Razon Bolivia, may also receive informational material of the sports daily As, also property of Grupo Prisa, and Britain's The Independent, and continues to receive material from GDA.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.