Marketer Interview: Diageo/Ketel One Hispanic Marketing Plans for 2010
Ketel One Vodka recently presented a new product call Ketel One Oranje, from the Ketel One Citroen vodka family. Advertising efforts are being made to market this new product into the Hispanic market. Portada interview Toby Whitmoyer, Brand Director of Marketing, Diageo / Ketel One Vodka, about the marketing and advertising plans for 2010.