Content for the Latin World: Hola
Last week we looked at Union Radio’s global content offerings. It was the first chapter in our editorial series about the way major media companies target Latin audiences worldwide.
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Last week we looked at Union Radio’s global content offerings. It was the first chapter in our editorial series about the way major media companies target Latin audiences worldwide.
A new chapter in the war of wireless companies to attract the Hispanic consumer. Portada just heard that Boost Mobile is increasing its efforts to increase its market share among Hispanics. Boost Mobile, part of the Sprint Prepaid Group, offers wireless phones and services with no long-term contracts. We talked to Peiti Feng, Senior Manager, Advertising and Promotions, Sprint Prepaid Group., about the new campaign that targets Spanish-dominant Hispanics TV, radio and out of Home media.