- Miami Dolphins
The Miami Dolphins and the Sun Life Stadium have added a new asset to the team and stadium's strategy to get more local: a contract with República, a 3-year-old Miami communications company owned by Jorge Plasencia and Luis Casamayor. Daniel Kaplan, finance editor and NFL writer for SportsBusiness Journal, said this contract is part of a larger NFL strategy to target the Hispanic market, along with broadcasting games in Spanish and having teams such as the Dallas Cowboys play in cities like Mexico City.República, which did not disclose the contract's length and financial terms, said it will provide branding, advertising, media planning, public relations, community outreach and social media initiatives in the general and Hispanic markets for the team and stadium.
- Crown Imports
Corona Extra will launch a new national campaign this month designed to strengthen the brand’s relevance among Hispanics in the U.S. The campaign is the first new creative produced by independent advertising agency La Comunidad (www.lacomu.com), which was hired by Crown Imports last year as its Hispanic Agency of Record. Read more here.
- Ace Hardware
Ace Hardware launched its first ever national Spanish language ad campaign with the help of Revolucion Hispanic Communications agency. According to Revolucion, three 30-second advertisements have been developed and are airing nationwide on Univision, Telemundo, Telefutura, Galavision, ESPN Deportes and Fox Sports En Espanol. Two Spanish language radio spots are also airing today.
Ace launched a test campaign in Denver in 2008, and saw a 7% year-to-year increase at Hispanic stores, which are identified as stores with more than 15% Hispanic patronage.
- NBA
The NBA is launching several postseason promotions ahead of the start of the Playoffs on Saturday. The league is breaking two campaigns – “Amazing is …” and “PobreGarganta (There Goes Your Voice) – under the Where Amazing Happens and ene-be-a platforms. The “Amazing is …” effort, which will include seven TV spots, will have each playoff round associated with a key theme: “Belief” for the first round, “Unity” for the conference semifinals, “The Journey” for the conference finals and “The Dream” for The Finals. The “PobreGarganta” campaign is the league’s first major Hispanic-targeted campaign under the ene-be-a initiative (NBA).
- Graham Stanley Advertising
Ad agency veteran Larry Woodard announced the formation of Graham Stanley Advertising with headquarters in New York. Woodard, a 25 year agency veteran has been, for the past decade, President, CEO and the driving force behind Vigilante Advertising, a highly recognized New York based shop owned by French based holding company Publicis Groupe. Regard the full article here.
- Launchpad Advertising
NY-based Launchpad Advertising announced the addition of Jason Prew as Senior Vice President, Group Director Jason will play a leadership role on the CenturyLink account as well as assisting the agency with other clients and new business efforts.
Most recently, Jason served at Ogilvy as the midmarket Global Demand Programs Director for IBM, responsible for worldwide strategy development, Kodak retail business. Launchpad is based near Union Square in New York City. Current clients include CenturyLink, The Wall Street Journal, The Power of Fruit and Wooden Boat House.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
