Citadel Media en Espanol Renews Syndication Agreement With Thalia Radio Show

Citadel Media en Espanol today announced that Conexion Thalia Radio Show, the lifestyle and music program hosted by Thalia, has recently added Spanish-language stations in San Antonio, Washington, DC and Atlanta to its growing list of affiliates. The program began in San Antonio with KRIO on April 3. Beginning April 10, the show will debut on WPWC in Washington, DC as well as La Mejor's Atlanta stations - WAOS, WLBA and WXEM. The company also announced it has signed Thalia to a new syndication agreement.

Conexion Thalia provides informative segments on the important day-to-day issues facing Latinos while appealing to a broad audience. The show offers a blend of music along with regular program features, which include discussion on the entertainment news, fashion and celebrity gossip as well as interviews with Hispanic community icons.

"Thalia's show is the ideal vehicle for advertisers wanting to tap into the booming market of Hispanic consumers, said Carlos San Jose, Vice President of Sales for Citadel Media en Espanol. "She has the ability to seamlessly integrate the brand messaging of products and services within her show, which provides advertisers a connection with her loyal audience. The addition of these new markets strengthens our reach for the brands already affiliated with the program and will attract new advertisers as well."


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.