Estrella TV Kicks off Upfront Tour

Estrella TV – the Hispanic TV network owned by Liberman Broadcasting (LBI) – is conducting its first upfront roadshow since it launched as a network in Sept. 2009 and became a Nielsen-rated network on March 8, 2010. LBI CEO and President Lenard Liberman, COO Winter Horton, and EVP of Estrella TV National Sales Mike Reid, are headed to Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Antonio between April 19th and May 21st for their “Infront” presentation.

The network has expanded its distribution (they’re at 75% U.S. Hispanic TV households through affiliate deals and acquisitions), and they have a solid group of advertisers: AT&T, The Clorox Co., DirecTV, DISH Networks, Georgia-Pacific’s Angel Soft, Procter & Gamble, Universal Pictures, Verizon and Walmart.

Their programming slate will be infused with a couple of new, original shows:

  • “Duettos” - a lively singing and dancing competition program where contestants will be paired with celebrities.
  • National newscast featuring respected award-winning journalist Enrique Gratas as its lead anchor

As Estrella TV produces its own content, the network’s competitive advantage lies in its ability to freely work with advertisers at the early stages of the creative process to develop multiplatform solutions that will generate a solid ROI. Multiplatform includes the Estrella TV national network, local television stations, LBI-owned radio stations and a new Estrella TV Web site that is set to launch in the coming months.

U.S, Estrella TV currently reaches 75 percent of Hispanic TV households having just recently added Chicago, Denver and Bakersfield to its coverage area. The network, which spans 28 markets, has experienced distribution increases as a result of identifying key station acquisitions and partnerships in geographically relevant areas. Its expanding portfolio includes nine owned and operated stations and 20 affiliates from leading broadcast partners, such as Belo Corp., Communications Corporation of America, Hearst Television, Sinclair Broadcast Group, Sunbeam Television, Titan Broadcasting and Tribune Company.

All network and national sales for Estrella TV programs are exclusively managed by LBI Media’s internal sales team, Spanish Media Rep Team (SMRT). The dedicated sales force has offices throughout the United States, including Los Angeles, New York, Dallas, Chicago, Atlanta and Miami.

Related Articles:

Estrella TV joins Nielsen national ratings

Estrella TV Inks Affiliate Deal With Sunbeam


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

CNN en Español’s SVP Cynthia Hudson Shares Plans to Address Growing Hispanic Audiences

CNN en Español’s SVP Cynthia Hudson Shares Plans to Address Growing Hispanic Audiences

Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español's goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen's Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.


Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.