The 2008 recession, of which we are now slowly emerging out of, accentuated the structural problems facing the media and advertising industries. These structural problems are mostly elated to…
The economic and financial crisis that started in 2008 put a damper on both the advertiser demand for Hispanic mobile advertising and on the financing of some new start ups. Complexity is one of the main drawbacks…
Over the past two years, the Latin American pay-TV subscriberbase has grown at a 10.6% compound annual growth rate (CAGR), outpacing all regions except Asia”, says a recently released report by Kagan. More than 20 million Latin American households are subscribers of pay TV services.
It all starts with a state of the art website. To be ready to advertise and promote your product, our site has to be top notch. Website design and website usability are crucial when it comes to convert Latin Internet users into buyers. This article looks at best practices on…
Paid subscription TV for Hispanics is a big business. In fact, advertising/subscription marketing budgets of Pay TV companies are a major force in the Hispanic advertising market. DirecTV Group was the…
Hispanic mobile phone owners are 63% more likely than the average to be heavy mobile users, according to new insights revealed by Experian Simmons.
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