April 1, 2010

PayTV: Does it Work to Reach the Latin American Middle Class?

Over the past two years, the Latin American pay-TV subscriberbase has grown at a 10.6% compound annual growth rate (CAGR), outpacing all regions except Asia”, says a recently released report by Kagan. More than 20 million Latin American households are subscribers of pay TV services.

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Hispanic Pay TV: A Big Marketing Machine

Paid subscription TV for Hispanics is a big business. In fact, advertising/subscription marketing budgets of Pay TV companies are a major force in the Hispanic advertising market. DirecTV Group was the…

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