Univision Interactive Media and Impremedia Announce Content Exchange Partnership

Univision Interactive Media, Inc., the digital division of the Univision Communications Inc., today announced it has partnered with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S. impreMedia provides Hispanic news and information in the U.S. in online and print. Content sharing has already begun, with full deployment expected later this year. The deal encompasses a wide array of local and national entertainment and news feeds, as well as original articles refreshed on a daily basis.

On the music front, Univision Interactive Media will provide impreMedia with a feed from Lo Ultimo, Univision.com’s destination for music. impreMedia will showcase articles, video clips and pictures from Lo Ultimo on their national and local music sites part of the impre.com network.

The partners will also exchange a wealth of news content. Univision Interactive Media’s national Noticias (News) site will showcase headlines from impreMedia’s popular publication, La Opinión (www.laopinion.com). Local news content will feature the latest headlines tailored to specific markets and will include the following properties:

- Univision Interactive Media’s TV and AM Radio station sites for Los Angeles, New York, Chicago and Houston

- impreMedia’s La Opinión (Los Angeles, www.laopinion.com);  El Diario La Prensa (New York,www.eldiariony.com); Hoy New York (New York, www.hoynyc.com); La Raza (Chicago, www.laraza.com); , El Mensajero (San Francisco, www.elmensajero.com); and Rumbo (Houston, www.rumbonet.com).

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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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