March 24, 2010

Marketer Interview: Allstate’s 2010 Hispanic Marketing Plans

Allstate was the 25th largest advertiser in the Hispanic market in 2008, according to TNS Media Intelligence data. It invested $46.2 million in the market. (Among TV advertisers it ranked 20th). Yvette De Jesús, Marketing Manager Integrated Marketing Communications, at Allstate talked to Portada…

Read More