USA Today Planning New Editions in Latin America

We recently published a story on USA Today’s expansion in the Puerto Rican market. We asked Heidi Zimmerman, director of Communications at USA Today in Washington about the Puerto Rico deal and other plans of the Gannett newspaper in the Spanish-speaking world.

Zimmerman notes that the USA Today has plans to further expand in Latin America although, she did not want to reveal any specifics.

Regarding, the circulation of the USA Today Puerto Rican edition, she says that “It will probably be around 3,000 initially although that is driven by the local partner.” Ferre Rangel owned El Nuevo Dia is the local partner. Regarding who sells the advertising, she says that it is also sold by the local partner. The USA Today’s other international Latin American editions are in Cancun and Bahamas. La Voz de Mexico is the name of the partner newspaper in Cancun.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.