ImpreMedia and Top Rank Announce Multiplatform Marketing Campaign to Support Box Fight
ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.
Entitled “The Event” (http://pacmanclottey.com), the bout will take place Saturday, March 13, 2010 at Cowboys Stadium in Arlington, Texas, and will be produced and distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.
Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” (http://www.round13.com) social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.
To generate pay-per-view subscriptions to the live championship bout, impreMedia has created a multiplatform campaign that includes a sweepstakes promotion for a trip for two to the fight in Dallas including airfare and hotel accommodations. The promotion will also provide a chance to take part in the “Community Experience” – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes.
The promotion is supported with a heavy media schedule to direct impreMedia’s online, print and mobile audience to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.
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