ImpreMedia and Top Rank Announce Multiplatform Marketing Campaign to Support Box Fight

ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.

Entitled “The Event” (http://pacmanclottey.com), the bout will take place Saturday, March 13, 2010 at Cowboys Stadium in Arlington, Texas, and will be produced and distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” (http://www.round13.com) social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.

To generate pay-per-view subscriptions to the live championship bout, impreMedia has created a multiplatform campaign that includes a sweepstakes promotion for a trip for two to the fight in Dallas including airfare and hotel accommodations. The promotion will also provide a chance to take part in the “Community Experience” – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes.

The promotion is supported with a heavy media schedule to direct impreMedia’s online, print and mobile audience to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.