GolTV Launches Spanish Language Mobile Service for US and Puerto Rico Wireless Phone Customers

GolTV, the channel delivering international soccer coverage, announced today the launch of GolTV Móvil, a new Spanish-language mobile service that will offer soccer fans on the go instant access to international soccer news, scores, video highlights and much more, all from the palm of their hand. GolTV is teaming up with LatCel, a leading Latino mobile media company that provides content management and services to wireless carriers, brands and media companies, enabling and enhancing the Latino mobile Internet experience.

GolTV Móvil offers a video and text message alert subscription product, as well as a mobile portal, accessible virtually from any phone. Users will be able to follow the network's commentator blogs, check programming schedules and view match scores. Short video highlights of GolTV's TV programming, including the latest news from Spain's La Liga and Germany's Bundesliga, among others will also populate the mobile portal.

According to Pew Research, 50 percent of all Hispanics who speak English use a mobile device to access the Internet. Pew found that many of these users are bilingual and prefer doing business in Spanish; depending on the specific task or situation, and that 30 percent go online daily through their mobile phones.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.