New Lists Targeting Latin Consumers

  • Compradores: Spanish-Speaking Buyers (Trinity Direct)

This file contains Spanish-speaking buyers who have responded to a direct mail, e-mail marketing or TV sourced vehicle for popular general merchandise items  They have responded to the ad which was in Spanish, indicating that this is their preferred method of communication.

Selects: 27,180 universe

  • Covenant House Spanish Speaking Donors (Specialists Marketing Services)

This file contains Spanish speakers who give money to help shelter and support homeless teens throughout North and Central America. The file is 70% female.

Selects: 64,500 universe

  • Animal Welfare Donors & Pet Owners (Estee Marketing Group)

This file contains Spanish-speaking individuals who are responsive to direct mail pieces written in Spanish. These readers are mostly females older than age 35 with an average household income of $70,000.

Selects: 208,263 universe

  • Salesian Missions Spanish-Speaking Donors (Estee Marketing Group)

These Spanish-Speaking buyers/donors have responded to mailings written in the Spanish language. List owner will not release to the following types of offers: Free offers, adult material and telemarketing. List Owner requires reciprocity.

Selects: 91,263 universe

  • Association of Marian Helpers Spanish-Speaking Donors (Estee Marketing Group)

These Spanish-Speaking donors have responded to mail pieces written in the Spanish language. They correspond with the Marians in Spanish and request Mass Cards, magazines and mail pieces in the Spanish language. The prospects have been enrolled by loved ones in masses or candle lightings.

Selects: 25,409 universe

  • ET Publishing International Spanish Language Magazines

This authentic Spanish-speaking audience will be responsive to direct mail pieces written in the Spanish language. These readers are mostly females, age 35+, and have an average household income of $70,000.

Selects: 255,697 universe

  • Casa De Maria™ Spanish Speaking Catalog Buyers

The Casa De Maria™ Spanish Speaking catalog Buyers list is comprised of buyers (mostly females) from the Spanish-language catalog. This is a 100% Direct Mail list and is 100% Spanish-Speaking. There are no overlays or  internet buyers here. These women are spending an average of $35 to receive health and beauty products such as: hair care, weight loss items, jewelry and skin care.

Selects: 49,049 universe

  • Custom-Select Spanish-Speaking Donors

Custom-Select Spanish-Speaking Donors have replied to Spanish-language direct mail appeals and have donated at least $10 to a particular cause. These donors have first been contacted by a telemarketing company working on behalf of the particular charity, then a Spanish-Language Direct Mail piece is sent to them and returned back to the organization by the donors. These donors are known as "TAPS" (they always pay) because the only way they are on this file is after a donation is received. These donors are younger, age 35+ and earn an income of at least $50k+ per annum. Many of these donors own their own homes and are donating an average of $20 per organization.

Selects: 520,523 universe

  • Almacenes Maria's Spanish-Speaking Buyers

Almacenes Maria's customers are primarily Mexican between the ages of 25-45, and are middle income. Its customers shop for themselves and their families and also buy items to resell in their stores. Personal use buyers spend approx. $85 per order, and frequent wholesale shoppers spend an average of $150 per order.

Selects: 16,986 universe

  • Me Gusta Leer (I Love to Read) Spanish-Language Subscribers

With Me Gusta Leer (I Love to Read) Spanish-Language Subscribers you will be reaching a subscriber base of almost a million Spanish-Speaking people who have paid for subscriptions to Spanish Language Magazines and Spanish Language Newspapers. These special subscribers are paying to read and be informaed by publications that specifically cater to their lifestyles, their heritage and their culture. No worries if you are already using one of the most popular Spanish Language magazine or newspaper lists, these people are probably not their subscribers.

Selects: 954,872 universe

  • ET Publishing International English-Language Magazines

The Hispanic community members rely on ET Publishing International to bring them publications that cover current events, culture and news articles in the business world as well as in their community. HISPANIC Magazine and PODER Enterprise Magazine cover all the bases and give their readers everything they are looking for.
The subscribers to HISPANIC Magazine are executive men and women age 35+ who are homeowners and parents with an average household income of $85,000.
The subscribers to PODER Enterprise Magazine are Ceo's, VP's and managers, age 45+ who are homeowners, not married with an average household income of $150,000.

Selects: 106,054 universe

  • HISPANIC Magazine

These affluent, powerful, bicultural readers rely on HISPANIC Magazine to keep them abreast of day-to-day happenings in the lives of influential Hispanic leaders and personalities who have made it to the top. The subscribers to HISPANIC Magazine are executive men and women, age 35+ who are homeowners and parents with an average houshold income of $85,000

Selects: 93,624 universe

  • PODER Enterprise Magazine

These affluent, powerful, educated executives rely on PODER Enterprise Magazine to keep them informed of the day-to-day happenings in the business world. The subscribers to PODER Enterprise Magazine are Ceo's, VP's and managers, age 45+ who are homeowners, not married with an average household income of $150,000.

Selects: 12,430 universe

  • Salesian Missions Hispanic Donors

SALESIAN MISSIONS donors respond to a 100% Direct Mail driven appeal offering merchandise and a soft-sell sweepstakes. The Hispanic buyers/donors are those who have  been identified to have a surname of Hispanic  origin, and have received their mail piece in English.

Selects: 85,119 universe

  • HomeData Spanish-Speaking New Homeowners

The Spanish-Speaking names have been identified by LSDI, a major data identification and overlay service that matches both first name and surname in conjunction with a trend analysis model. These are New Homeowners, whose native tongue is Spanish and prefer receiving direct mail offers that are written in Spanish.

Selects: 91,857 universe

  • HomeData Hispanic New Homeowners

The Hispanic names have been identified by LSDI, a major data identification and overlay service that matches both first name and surname in conjunction with a trend analysis model. These are bi-lingual New Homeowners, and most comfortable with receiving direct mail offers that are bi-lingual or in English. There are no impediments to your mailers sending their current English-language offer to these New Homeowners.

Selects: 331,601 universe

  • DirectSelect Spanish-Speaking Families at Home Addresses

These are consumers with families who have responded to Direct Mail offers written in Spanish, questionnaires, have filled out warranty cards for products they have purchased or filled out change of address cards. Many have just bought homes or have voted in the past year's election. These names have all been verified through census data, lifestyle data and public records.

Selects: 4,176,791 universe

  • DirectSelect Hispanic Families at Home Addresses

These are consumers with families who have responded to Direct Mail offers, questionnaires, have filled out warranty cards for products they have purchased or filled out change of address cards. Many have just bought homes or have voted in the past year's election. These names have all been verified through census data, lifestyle data and public records.

Selects: 12,354,187 universe

  • ConsumerBase Spanish-Speaking Consumer Buyers

These are credit worthy people who are using credit cards to make their purchases. The typical buyer is age 35+ with an income of $50,000. Most are homeowners with families who are very interested in electronics, family-oriented products and apparel.

Selects: 1,432,902 universe

  • ConsumerBase Hispanic Consumer Buyers

These are credit worthy people who are using credit cards to make their purchases. The typical buyer is age 35+ with an income of $50,000. Most are homeowners with families who are very interested in electronics, family-oriented products and apparel.

Selects: 10,708,226 universe


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