Changing Places: Sol Martin, Pablo Leiva, Pablo Boda, Manuel Moreno…

La Comunidad welcomes Sol Martin as Strategy Planning Director in their Buenos Aires office. She will report to Richard Monturo, Executive Director of Global Strategy for La Comunidad.

Pablo Leiva has named Partner and General Creative Director at Athos TBWA. After two years in the creative direction of TBWA, Paul Lewis announced his arrival at TBWA subsidiary in Bolivia. In TBWA, the overall creative direction will be assumed by the creative vice president, Edward Frederick.

Starcom Mediavest Argentina, announced the appointment of Pablo Boda as Planning Supervisor. Boda will perform the tasks of strategic coordination of the company. The director previously served in Naya Media, OMD Argentina, Ignis Argentina / Zenithmedia Argentina y Agulla & Baccetti.

Manuel Moreno appointed as new CFO of Gray Spain. He will be in charge of the departments of Administration, Human Resources and Management Control. Reporting to Javier Riaño appointed as chief operating officer.

Alexander Fishman, CEO of Yahoo! Argentina, is the new President of the Interactive Advertising Bureau of Argentina (IAB), an entity that brings together the leading Internet and interactive advertising, replacing Fabiola Ferro.

Mariana Kopelowicz recently has been appointed as Creative Director Global Tide / Ariel at Saatchi & Saatchi at network’s offices in New York.

Chyron announced that it has appointed Juan Gonzalez as Regional Sales Manager responsible for Latin and South America. Gonzalez has been a product specialist for Chyron for more than five years.

In order to reinforce its international development, Antevenio has just appointed Ignacio Franch as the group’s CEO of International Expansion. Franch comes from Yahoo! Iberia, where he was Director of Business Development in Spain and Italy.

The position filled by Ignacio Franch in Antevenio is exactly the same one vacated by Chechu Lasheras, who recently joined Germany’s Zanox as Regional Director for Spain, Portugal and Latin America.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.