Today on the New Portada-online.com!

Dear Portada Audience,

We just started to roll out new online media properties to improve navigation and deliver to you the best content available about the Latin Advertising, Media and Content Markets.

Today, and every Wednesday, you will get an in-depth analysis piece prepared by our editorial team about an important topic facing the Hispanic advertising and media industry (Today: Analysis: What is Prisa’s New Strategy after Cutting Back its TV Assets?)

Of course, daily, you will also have latest news. Check out the Latest Headlines Section at our homepage www.portada-online.com.

For News about the Latin American Advertising and Media markets, click here.

For News in Spanish click here: Lea aquí noticias en español.

To read our new Guide to the Week on Portada-online.com, please click here.

We look forward to get your feedback, please e-mail feedback@portada-online.com


Your Portada Team


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.