NOTE TO READERS: Your Guide to the New Portada-online!

Dear Portada Readers and Advertisers,

To thank you for your support, we today start to roll out new online media properties to improve navigation and delivery of the best content available about the Latin Advertising, Media and Content Markets. We stress that it is our own content, because that is what you, our highly qualified audience of more than 75,000, professionals (according to our 2009 CVC audit) deserves, not badly written press releases!.

On a daily basis you will get news and analysis dissected by our editorial team. In addition, we are offering the following regular features. We look forward to contact you daily online via comments, tweets, linked in messages.
This is our weekly program for you: Any suggestions/questions? Please let us us know. (comment at the end of the article! or write to our publisher Marcos Baer at



Sales Leads: New leads and intelligence about activity of Ad Agencies and National Advertisers. Market intelligence to help agencies and media executives to reach clients.

Changing Places: Personnel changes. What positions are changing, which new ones are being created?

Weekly Poll: (Starting in April)


Best Practices: Marketing to Hispanics. Read how and why top marketers reach the Hispanic consumer. The latest trends and qualitative and quantitative insights in traditional and below the line marketing. Case studies.

Buyer/Interview (alternating with Best Practices). An interview with an important Marketer or Buyer at an Agency/Media Placement firm.

Portada Quick Bits: A review of interesting and/or important articles/content from around the web and what we have to say about them. (starting next Tuesday).


Analysis: An important topic facing the Hispanic advertising and media industry and what it means for marketers targeting Hispanics.

Podcast: (Alternating with Analysis)
Portada’s Interview with a leading player who sets and/or spots trends in our dynamic industry (starting in April).


Research: New research and case studies on how to reach Hispanic consumers, market intelligence, advertiser rankings, media rankings and more.

The Latin Interactive World: Digital technologies are making the Spanish-speaking world (U.S, Latin America, and Spain) smaller. An in-depth look at how marketers are using the digital medium nationally and internationally to attract Spanish-speakers worldwide.


Sounding Off Column: A platform for industry experts to explain certain trends and innovations and their value to the marketplace.


Note: Portada provides three types of online access: Free, access that requires registration and premium content (paid).
Registered users can get any of Portada's e-newsletters, the quarterly magazine, and/or participate in polls and provide comments to articles.
Registering on does not grant free access to premium content (single articles, databases, reports, conference tickets). To subscribe to Portada's premium articles content, please
click here.
To view our other content offerings (Databases and Research Reports, please
click here. And to get information about our Two Annual Conferences, click here.


Portada’s Latin American and Spanish websites

If you are interested in reading about Latin American Advertising and Media Markets, please go to this website.

If you are interested in reading news and analysis in Spanish about the Spanish-speaking world at large (Latin America, Spain and the U.S. Hispanic market), please go to this website.

Thank you!

Your Portada Team

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Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.